Our mission is to empower females globally to be confident in themselves and be who they want to be. We is a bold, straight talking and forward thinking fashion brand inspired by real life that aims to do exactly that. Everything we create is informed by our customer along with global influences like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a girl on the go in the world today.
We create looks designed by in-house talent that's made to equip millenial women with the fashion they need for all elements of their life. And since our aim is all about empowerment, we make it easy for everyone by making our product affordable. Its not just fast fashion - its rapid fashion. We drop over 50 brand new styles every single day, working constantly to bring our babes the freshest pieces, put together in wearable ready-to-go outfits.